To the casual observer, there are a few clear signs that a supply chain is under stress, yet it remains one of the more difficult challenges to resolve for business leaders.
In the years prior to 2020, it seemed supply chains only received attention when something went wrong. However, over the past three years those “somethings” have been happening with greater impact and regularity.
Much has been written about the disruptive factors behind this. From the pandemic to extreme weather and geopolitical events, to one of the world’s biggest ships getting stuck in the Suez Canal for six days. And yet, supply chain woes seem to be one of the hardest challenges for most organisations to solve. The question is – why?
While the digital tools exist to turn the supply chain into a strategic enabler for the overall corporate strategy, even amidst the current disruption, many leaders are failing to grasp the opportunity. Every day we see organisations that are still floundering with systems and methodologies that were fit-for purpose in the 20th century but can’t keep up with the realities of the current environment.
In short, these organisations are suffering from chronic underinvestment in the supply chain function – and the lack of attention is beginning to cause widespread pain for leaders.
To the casual observer, there are a few clear signs the supply chain is suffering from a long-term lack of investment. The most obvious of these is feeling that you are constantly “firefighting” short-term issues related to supply and demand, largely due to poor inventory management or replenishment shortfalls. Known as a reactive supply chain, the root cause is almost always a lack of investment in the people, processes and technologies required in the current environment.
While operational disruption is the headline issue, there are other impacts that spread right across the organisation, particularly into the CFO’s area. If you deal in physical goods, the supply chain is the critical component of your company’s operations. When it’s ignored there will be impacts on organisation-wide financial planning. For example:
Beyond financial planning, disrupted supply can also negatively affect long-term customer relationships and damage the company’s reputation; as well as impact the organisation’s overall agenda of agility and adaptivity to changing conditions.
It may seem fairly straightforward to offer investment in your supply chain as the solution to the challenges caused by ongoing underinvestment. However, while investment is the solution, there are some complexities to how it’s implemented.
The obvious starting point is to invest in a long-range planning solution with the technical capability to identify operational constraints and investment opportunities. When deployed successfully, these solutions can integrate your supply chain and finance departments, delivering the strategic foresight needed to align your supply chain and corporate strategies,
However, if you expect your supply chain woes to be solved by simply pouring funds into software, you are heading for disappointment – no matter how great the software might be.
As with any enterprise-wide initiative, the success of your supply chain transformation depends on a number of factors that wrap around the technology, including:
Alignment in the executive team in terms of understanding the organisation’s strategic value stream, and how decisions relating to supply chain are made to stay consistent with strategy. For example, are decisions on stock allocation made on the basis of margin, or some other factor – such as long-term importance of a particular customer relationship?
There is no software solution that can make those initial, strategic decisions for you. Instead, your system can be trained to make ongoing “microdecisions” that reflect your strategic direction, based on rules of thumb and other data sets from internal and external sources.
In summary, underinvestment in the supply chain can have a cascading effect on a company’s financial planning, leading to increased costs, reduced revenue, and heightened financial risks. On the other hand, strategic investments in supply chain capabilities can enhance operational efficiency, improve customer satisfaction and positively impact the financial performance of the business.
We are enablers of change and transformation in Supply Chain, Information Management, Financial Planning & Analytics, Management Consulting, Project Management, and Managed Application Services. Contact us to find out more about how we work with your teams or call 1300 841 048.

